WHO WE ARE
The Vertikal team brings decades of tactical experience from within industry leading private and public companies. Performance speaks volumes and we believe we are highly effective helping businesses excel within facets such as, operations, marketing, digital marketing, e-commerce, sales, product development, mergers & acquisitions, integrations, sourcing, and customer service.
MEET THE TEAM
Chief Executive Officer
Chief Operating Officer
Chief Marketing Officer
Jim is an avid outdoorsman and product guy. His outdoor passions are vast but include a highly dedicated participation in competitive bass fishing, bowhunting deer and other big game species, waterfowl, turkey and predator hunting, reloading and long range rifle shooting and fly-fishing. Jim has always been relentlessly committed to enhancing the gear used in all manner of outdoor pursuits and has been a driving force behind hundreds of innovative products throughout his career.
Jim is an experienced and dedicated leader with a highly collaborative approach to achieving exceptional business results. He most recently served as President of American Outdoor Brands Accessory Division aka Battenfeld Technologies; departing in July 2017 to pursue the establishment of the platform company Vertikal Brands. Jim joined Battenfeld in June of 2007 and served as VP of Product Development and Marketing prior to being promoted to CEO in 2014.
Prior to Battenfeld, Jim served as Senior Merchandise Manager for Cabela’s, managing multiple hard goods categories with combined annual revenue in excess of $300 million. He joined Cabela’s in 1999 as Product Specialist in Camping and was subsequently promoted to Product Manager prior to his role as Sr. Merchandise Manager. Jim also served as Senior Buyer at Sportsman’s Supply; a fishing tackle distributor based in St. Clair, MO from 1997-1999.
He gained his first experience working in the outdoor industry for local sporting goods stores in Columbia while earning a B.S. Psychology from the University of Missouri.